Type of Tape

Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia. The project was created and originally shared by Lully Duque and Laura Cárdenas on their Behance pages and it’s one of this projects that in addition to being beautiful, has a big social impact.

It originated from the fact that the capital of Colombia, Bogota, receives thousands of people from all over the country, as well as from abroad, who are looking for new opportunities. In a country which has been affected by war for more than 50 years, the majority of people arriving in the capital are victims of the armed conflict who are trying to rebuild their lives. Given the cultural diversity that converges in this single city, Bogotá is considered “Nobody’s city”.

The main interest of Type of Tape is to highlight Colombian expressions that make people from other Colombian territories feel like they are at home. We want to remind them of their roots as they move around the city, expose our national culture and preserve our dialect and idiomatic expressions. he general message is to let all those people coming here know that they also belong in this city and contribute to our culture.”

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