Corporate Website
Front-end design of the HOIST Fitness website, including a brand refresh, improved user experience, and product navigation architecture.
Commercial Ads
Concept, copywriting, and design of the “Join the Movement” advertising campaign promoting HOIST Fitness equipment to commercial and GSA markets.
GSA Ads
Concept, copywriting, and design of the “Join the Movement” advertising campaign promoting HOIST Fitness equipment to commercial and GSA markets.
Machine Placards
Illustration of equipment placards combining exercise instructions, safety warnings, and technical diagrams.
Machine Co-Branding
Design of custom vinyl equipment wraps incorporating fitness club branding to transform HOIST machines into branded experiences.
Machine QR Code System
Design and development of a QR-enabled system connecting equipment to mobile instructions and videos.
Console Overlays
Design of fitness equipment console overlays to provide clear, intuitive controls and visual information for the user.
Machine Branding
Development of the MotionCage visual identity as a distinct product brand within HOIST portfolio.
