Design of co-branded identities that unite elements of Make-A-Wish and partner brands, creating distinctive marks that reflect the strength of each partnership.

Design of branded experiences for Make-A-Wish events, including logos, signage, and merchandise that create an engaging and memorable experience for attendees.

World Wish Month campaign identity, graphic design, and illustration art direction (@doodledoodart), using a scalable approach designed for chapters to locally adapt.

Design impact-focused collateral that highlights supporters’ contributions and celebrates their role in granting wishes.

Designed digital ribbon billboards in New York City's Times Square, bringing the brand to life through video in the world’s most iconic advertising location.

Development and leadership of an enterprise-wide Canva program supporting brand-aligned content creation, including template design, training, and administration.

Design and development of a brand-aligned icon library featuring 225+ line illustrations, expanded annually based on user submissions and evolving organizational needs.

Art direction of World Wish Month studio photography (@eclipticphoto), using colorful, wish-inspired props to capture the joy and personality of wish kids.